Bandit is a truck-driving legend from Atlanta, Georgia. Big Enos Burdette and his son, Little Enos, bet Bandit that he couldn't drive from Atlanta to Texarkana and illegally bring back 400 cases of Coors beer in 28 hours. He enlists Snowman to drive the truck, while he blocks the police in the Trans-Am.
After a relatively uneventful west bound trip, they cross the Texas state line. He loads the beer on the truck with a forklift claiming, "I can drive any forking thing around." Heading back to Atlanta, he picks up a hitchhiking runaway bride whose car has broken down. He intends to drop her at a local choke-and-puke to catch a bus home, but they converse as the miles roll by and grow to like each other. He gives her the CB handle, Frog.
Meanwhile, Sheriff Buford T. Justice, the father of the jilted groom, is chasing her, and thus him too. He pursues them all the way to Atlanta, despite accumulating damage to his car. Bandit uses his driving skills to evade Smokey at every turn. When they all arrive back in Atlanta with the brew, the Burdettes bet them double or nothing to bring back some clam chowder from Boston in eighteen hours.
After winning the bet, he turned to drinking. When the Burdettes want to hire him, Frog and Snowman sober him up to deliver a huge crate. He becomes obsessed with making the delivery to the point of risking the life of the cargo, Charlotte the elephant.